Poc

Poc was founded in 2005 in Sweden and is a leader in the production of helmets, goggles, protections, clothing and accessories for snow sports and cycling.

It has a crystalline vision that consists in providing total protection and safety through the development of products of indisputable quality and relevance, made with the mission of "protecting human lives and minimizing the consequences that an accident can cause on an athlete or an aspiring such".

Inspired by its mission and scientific approach, POC has built a reputation for breaking with convention, exploring new ideas and innovating to improve protection for all. POC has been fortunate to protect many Olympic athletes, World Champions and elite athletes around the globe and to share in many of their successes.

Creating products forged in safety and innovation is at the heart of POCs approach, be it for an elite athlete, weekend skiers or a daily bike commuter. It’s an approach that has led to over 60 international safety, design and innovation awards, including the prestigious bike industry ‘Brand of the Year’ award